A powerful and “affordable” form of advertising to generate leads for small and medium business is to utilize digital signage. Digital signage is a form of electronic display that shows television programming, menus, information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores, hotels, restaurants and corporate buildings. Digital signage Displays are most usually controlled by personal computers or servers by way of proprietary software programs, avoiding any large capital outlays for the controller equipment. Advertising using digital signage is a form of out-of-home advertising in which video content, advertisements and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH.
Digital Signage is all about content presentation that replaces static signs. The content is dynamic and can be changed from a central location through a web interface. Digital Signage normally splits the screens into different divisions (also known as screen regions or zones). The screen divisions can dynamically change during playback and may show content that may or may not be relevant to the other screen areas.
Major benefits of digital signs over traditional static signs are that the content can be changed without effort, animations can be shown, the signs can adapt to the context and audience, and even be interactive (also known as Kiosk). Furthermore, by utilizing the Comvergence platform services, your digital signage content and marketing campaigns are all integrated into our one platform.
Digital strategy involves identifying and clarifying a set of integrated digital marketing visions, goals, opportunities, and initiatives across digital deliverables such as web, mobile, social, digital signage, search engine, eCommerce, email & banner campaigns, and all platforms contained in a digital stream of communication. The goal of digital strategy is to realize and maximize the business benefits of digital investments and efforts while integrating them to your Comvergence Platform.